Google Can Help you with Search Engine Optimization

Looking for ways to bring your web site to top few pages of Google search results? I know getting your website in top pages is not an easy task but you can do this with the help of tools and guidance that is provided by Google. Using these tools you can actually improve your Search Engine Ranking (or results) Pages (SERP) success chances.

To use these tools, the first step is to create a Google account. You can do this by visiting Google web page and selecting the ‘Sign in’ button that is placed at the top right hand corner of the homepage. After creating your account you would be asked to verify your account. Once you have successfully established your account you will have complete rights to access some of the most powerful tools that are offered by Google for web masters and web site owners.

One of the best ways to introduce you is through a Google profile. I would suggest you that you should actually take out time and fill in your information as accurately as possible while creating Google profile. Try to make consistent use of certain established keywords and the optimized text in your description. In addition, you can also use your Google profile to add link to your website and also to connect to various social networking web sites like twitter, orkut, facebook, LinkedIn and so on.

The first tool provided by Google that you can use is the ‘Google Webmaster’. This tool allows you to submit your sitemap to Google thus telling them about significant information about your web pages like URL indexing; keywords and so on. All this significant information must remain consistent throughout your campaign of linking and optimization. All your reporting related to visibility of web pages in the Google index for website analysis can easily be handled by Google Webmaster Tools. This detailed report also specifies how Google actually crawls and indexes a web site or web pages.

Another Google tool that you can use is the Google Analytics. It is a free, enterprise-class web analytic solution which is offered by Google. You can use this excellent software to get detailed information related to web site traffic and also about the overall effectiveness of marketing. This tool can be used to track visitors from all referrers including displaying advertisements, pay-per-click networks, email marketing and search engines. Google Analytics is a product that is targeted mainly at marketers; as against web masters and technologists.

I am sure that if you put in time, effort and explore free Google tools then you can increase the chances of search engine optimization success immensely. Putting in your website on top Google rankings is no doubt difficult, but not impossible. If you follow the Google guidelines and pay attention to detail reports and other collected information then I am sure you would soon see your website ranking high. Give what Google wants consistently and it will happily offer you what you desire for.