- Banner / Image Links
- Plain Text Links
- Text Links Using Anchor Text
- Adding Title Tags To Anchor Text
- Banner Or Image Link Adding Title & Alt Tag
Banner / Image Links
A picture is worth a thousand words, so banner or image links must be best, right? Actually, unless they combine it with several other techniques, this is the least favorable link exchange program. Search engine spiders are unable to "see" pictures in terms of connecting the image to some type of keyword that would lead to your site. Therefore, it’s not a very valuable link, unless someone actually clicks on it. This type of link is better than no link at all, but the traffic it actually leads to your website will be limited.Plain Text Links
Think about this for a moment. Search engines are looking for keywords, requested by someone looking for information. The stronger the possibility that your website is the correct match to the request, the higher your site will appear in the search results for that keyword. Naturally, the more times your carefully chosen keywords lead to your site, the higher your web traffic will be.Wow! Then plain text links to your website must be the answer, right? Well, not exactly. Consider all the times you have seen the linked text, CLICK HERE to see yada yada yada. This results in the key phrase, "click here" being associated with your site. If someone clicks on the link, you will see traffic, but it will be unpredictable and limited.
Adding Text Links Using Anchor Text
Anchor text is really just a fancy way of describing linked text. Search engines appear to give more weight to this style of a link. You will begin seeing your Google PageRank increase, as you begin building strong incoming links.Sample Anchor Text Link
More commercial motorcycle dealers and private sellers than ever, are moving to selling motorcycles on the internet. The most obvious advantages are obvious in that they reach millions of customers around the world.Notice that the anchor text is linked to a page titled, "Selling Motorcycles on the Internet." The key phrase blends into the content of the article, and now provides a relevant link for the page to which it leads. Wow! Now this is all starting to make sense, isn't it?
Adding Title Tags to Anchor Text
You can strengthen the weight of the anchor text link even more, by adding a title attribute tag, also known as a screen tip. Hold your cursor over the link, in the example above, many browsers show a little screen tip box displaying your selected text.The html code would look like this:
Banner Or Image Link Adding Title Attribute & Alt Tag
Alt tags provide alternative text for images to visually impaired individuals, who reach the net through audio-based browsers. They also provide alternative text for individuals who have disabled image loading in their browsers.Search engines do appear to "see" and use alt text as content, when indexing your site. In terms of SEO techniques, keep this fact in mind, when selecting alternative text for your images. Do not use alt tags to "stuff" your pages with keywords. It is however, an opportunity to use applicable key phrases.
If you wanted the strongest possible incoming link, combine all the techniques together, adding visual appeal, as in the example below.
You don't have to spend more than a few minutes in a marketing forum, to discover that everyone seems to be looking for Strategies to Improve Writing Style that will solve their internet marketing challenges.
The html code would look like this:
Lead By Example
If you want to receive high quality, keyword rich, incoming links, then you need to lead by example. When linking to other websites, take the time to find out which key words they are targeting and how they would like their link displayed. Remember, "You can get everything in life you want if you will just help enough other people get what they want."EMBEKAYAAR...
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